It’s unusual these days to find a music video with a great narrative, so Amber Run’s video for new single I Found is something to really admire. Demanding your full attention, the video has an awe-inspiring storyline that is shocking, dramatic, tense and beautiful, all in just four and a half minutes. Lead by the tracks eerie lyrics, the video fits the song’s purpose perfectly. However brilliant the video may be, I Found itself is a wonderful piece of song-writing that will chill you to the core. Incredibly stripped back compared to the likes of previous singles Spark and Noah, I Found soars thanks to Joe Keogh’s sweet, choir-boy-esque vocals and the tracks refined musicality, that always stays respectful of the story it intends to tell. Block out everything else in your life right now and embrace the song’s video below.
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