Only 17 years of age, the UK’s new pop darling Chlöe Howl has had a fruitful start to her music career. Already signed to Columbia Records, Howl has just released her second single Rumour, a charming, youthful pop-song that focuses on the permanent struggle to understand ones own identity. Full of spark, Howl’s chorus croons ‘I’m just trying to work out / How to be like myself / I’m just trying to work out / These cards I’ve been dealt”, in a rather mature and resolute manner. Away from poignant lyrics, Rumour has plenty of zip and is incredibly kind on the ear. Repetitive listening can ensue with ease.
Not available to download yet.